Because of our affordability, focus on energy efficiency, customizable features and world class customer service, Clayton Homes is set to open doors to homeownership for many years to come. - Kevin Clayton
Clayton Homes, America’s largest homebuilder*, has produced an exclusive “Millennial Homebuyer Research” report focusing on the attitudes about manufactured homes, particularly as they relate to millennials and first-time homebuyers. This study was conducted by Hanover Research in September 2014 and includes the responses of 547 participants.
The research results conclude that as the millennial generation matures and improves its buying power, it will become one of the most influential market segments in the housing industry. Companies that build, rent and sell housing will need to cater to this emerging generation in order to stay relevant in the coming years. This fact, coupled with the overall attitude change in home buying after the recent housing crisis has forced homebuyers to think differently about their future investments.
“People today expect more customizable options and upgrades when they are looking at housing options,” Clayton Homes CEO Kevin Clayton said. “They are not only focusing on a home that is affordable, but one that fits their personal wants and needs.”
This research conducted by Clayton Homes shows that the millennial generation is unlike others when it comes to their housing wants and needs. Comprising 80 percent of first-time homebuyers, millennials are drawn to value above all other product perks. Quality and customization are worth the extra costs, as long as they can get a home tailored to their lifestyles. Some takeaways from Clayton’s survey include:
“Homeowners today are looking to invest in value, but expect to get all of the modern upgrades and features as well,” Clayton said. “Because of our affordability, focus on energy efficiency, customizable features and world class customer service, Clayton Homes is set to open doors to homeownership for many years to come.”
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About Clayton Homes
Clayton Homes has built quality homes since 1956, winning multiple awards for design and construction. Through its affiliates and family of brands, Clayton Homes builds, sells, finances, leases, and insures manufactured and modular homes, as well commercial and educational buildings. As the nation’s largest home builder*, Clayton Homes is a vertically integrated Berkshire Hathaway company whose purpose is opening doors to a better life, one home at a time.
* America’s Largest Homebuilder in 2013 as of June 12, 2014, based on a comparison of the number of manufactured homes sold to the number of site-built homes sold as reported by builderonline.com and the number of manufactured homes shipped as compared to all other manufactured home manufacturers as reported by the Manufactured Home Institute.